InContext Advisory was founded on a simple premise: the Gulf's most regulated enterprises deserve advisory partners who understand both the technology and the context in which it must operate.

With two decades spanning consulting, financial services, and technology across the GCC, the firm brings deep expertise in AI strategy, data governance, and regulatory frameworks — combined with hands-on delivery experience that turns strategy into operating reality.

Before founding InContext, the Managing Director held senior roles at leading consulting firms and financial institutions in Kuwait, Saudi Arabia, and the UAE — building and leading teams that delivered complex transformation programs for banks, telecoms, and government entities.